Tuesday 18 June 2019

Excel Find Function

Find Function


Find function is used to fetch the position of a sub string in a string of characters. Sub string can be a single character or a group of characters existing in a string. It is a built-in, string/ text function in excel and can be used as a worksheet function.



Syntax:

=FIND(sub string, string, start_position) or =FIND(find_text, within_text, start_position)


Purpose:

To fetch the location of a text in a string


Return Value:

A number representing the location of sub string


Arguments:

  • Sub string: The text or a cell containing text that you want to find
  • String: The text string to search within. Usually it is a cell reference but string can also be typed in the formula
  • Start_position: An argument that specifies from which character the search will begin. It is optional. If omitted, FIND will count from the first character of the string.

*Remember start_position only specifies the search start position. Result will be counted from the starting of the string.

For example: In a string of 9 characters, you need to fetch the position of a character at 7th place. And you put 5 as the start_position.
In this case, FIND will search from the 5th character and position will be counted from the first character of the string. So, answer will be 7*


Excel FIND function - things to remember!

To get the desired result using excel Find function; keep the following points in mind:
  • FIND function is case-sensitive, use SEARCH function for case-insensitive match
  • FIND function does not allow using wildcard characters
  • If sub string contains several characters, FIND returns the position of the first character in the sub string
  • If string contains several occurrences of sub string, FIND returns the position of the first occurrence
  • If sub string is an empty string means “”, FIND returns the position of the first character in the search string
  • FIND function returns #VALUE! Error, when:
  1. Sub string does not exist in the string
  2. Start_position is more than the number of characters of the string
  3. Start_position is zero or a negative value

Sunday 16 June 2019

Reasons Why Your Business Needs A Digital Marketing Consultant

Do you own a business? Are you finding it difficult to drive rapid and sustainable business growth? Are you one of the companies that don’t have a digital marketing strategy yet? Do you have plenty of reasons to not get help for digital marketing strategy planning? Well, here are a few reasons that entail hiring a digital marketing consultant is crucial to succeed in today’s marketplace. Scroll down to read more!

#1. The Digital Revolution
With digital marketing, businesses are no longer limited by geography, time-zone or any of the constraints of traditional marketing methods. Digital technology allows businesses to communicate their marketing message with absolute laser-like precision by targeting, segmenting and positioning specific niche market segments. All that is required is a professional that can plan and implement different marketing techniques to get better outcomes.

#2. You Lack Strategic Direction
If a business wishes to lead the digital world, it is imperative to have clear aims & objectives and a well-developed brand vision. A consultant can be useful for planning clear action plans to make everything happen.

#3. You Want To Dominate The Digital Landscape
If a business wants to become a preeminent name in the industry and dominate the digital landscape, then there is a need of coherent digital marketing strategy. When it comes to digital marketing, the prime focus should be on building marketing gravity that amplifies the market reach with an aim of attracting people to the unique brand value. And, this all can be easily done with the help of a professional digital marketing consultant.

#4.You’re Behind Your Competitors
If your business hasn’t got a clear vision for the future and it’s using an ad-hoc approach with no coherent strategy, then there are chances to fall behind. To avoid such a chaotic situation, it is good to appoint a professional digital marketer.

#5. You Don’t Know Your Unique Brand Value
Understanding your unique brand value will facilitate you to differentiate your offerings and clearly communicate it to your prospective customers so that they do not miss out on the fantastic value that you have to offer them. So, it is advised to get associated with a digital marketing consultant before you start digital marketing.

#6. Your Marketing In Not Integrated
Do not consider digital marketing as a separate function from the rest of the business. It is an integrated approach that can help you achieve your organizational goals and improve ROI in both online and offline channels. All this can be achieved conveniently with the help of a digital marketer.

#7. You Are Not Organized
Taking an ad-hoc approach to digital marketing means you are probably not equipped to respond to the changes that are taking place in the industry right now. In order to take full advantage of the opportunities available in the digital world, investment in resource planning and implementation is vital and it can be made with the help of digital marketing consultant.

If there is no strategy, digital marketing will not benefit you no matter how much time, money or resources you invest. Before approaching a digital marketing consultant, it is advised to measure your digital marketing requirements. If you own a small business, you can go for freelance digital marketing professionals; for the middle-scale firm, you can outsource your digital marketing requirements and for a blue-chip company, you can have an in-house digital marketing team.  


Autumn Cover-Ups For Men

A transition from one season to another can be tricky and often quite unpractical when it comes to clothing. We have almost crossed the mid of the current year; so far this year has been trendy and offered ample options to keep us cool and maintain our style. But, fashion waits for no one and the cycle of fashion is rushing headlong into Autumn. Autumn offers us all a chance to have a few more layers, giving us an ideal excuse to loose some of our hard earned money on a new collection of Autumn wear.

The year is dedicated to vintage and ultra-smart style, at least for men. Be with us to explore a selection of handy, trend-proof clothing that every man should have in his cold-weather arsenal.

Mid Function


Description: A built-in, string/text function in excel that can be used as a worksheet function and VBA function.
*worksheet function can be used as a part of formula in excel. VBA functions are used in macro code that are entered through the Microsoft Visual Basic Editor.
Syntax: =MID(text, starting_num, num_of_chars)
Arguments:
  • text is the original text string
  • start_num is the position of the first character to extract
  • num_of_characters –No of characters to extract (mandatory in WS function and optional in VBA coding)

Purpose: To extract text/ substring from inside a string
Return: A substring/text value
Note:
  • Use the MID function when need to extract text from inside a text string, based on location and length.
  • Use FIND or SEARCH to locate starting_num when don't know the location in advance.

A few points that one should consider while using Mid Function in Excel (click on the Image to understand)
MID Function
MID Function