Basics Of Content Marketing

Without marketing, it’s like someone is winking at a girl in the night. If content is fire, marketing is gasoline. And, Content Marketing is one of those tools that are in demand in the current scenario. Therefore, it is necessary to understand the basics of content marketing.
Content marketing is all about creating / sharing/publishing media and content. It is a strategic approach focused on creating and distributing quality and consistent content to acquire and retain audience – with an aim of driving profitable customer action.

Types Of Content Marketing

There are many types of content marketing as types of content. Some of them are:

• InfoGraphics: Combines information, data, graphs & charts that are represented in a graphical visual form to present information in a precise manner.
• Webpage: It is a document, well-written in hypertext markup language and accessible through the internet using an internet browser. Ex: the page you are reading now is a web page.
• Podcast : Any digital audio or video file available on the internet in the form of episodic series. All new instalments are automatically downloaded via web syndication to the user’s computer or portable media player.
• Video: A perfect combination of moving visual images that can be recorded, copied, playback, broadcast and display. The video is the future of content marketing and accounts 69 % of all consumers’ internet traffic, according to Cisco.
• Books: savvy marketers don’t sell books just to sell books, they sell books as marketing tools.

Tools Required For Content Marketing

As content marketing has grown to a powerful tool for doing business and connecting with a targeted audience, many B2B and B2C marketers are planning to increase their content marketing spend this year. Businesses from various industry niches rely on different kinds of content thus, approaches to different content marketing tools. Few of them are mentioned here:

• BuzzSumo: This tool helps in finding what works in your niche and whom to promote your content for optimal exposure.
• CovertPlug : It can help you get subscribers for your newsletter, whitepapers or other content.
• MailChimp : A Famous tool for e-mail marketing, it can help you automate your emails and send them to different audiences.    
• CoSchedule : With its help, you can keep your content fresh, consistent and engaging. Besides, it features management of Google Docs content, Evernote content, converts Google Docs & Evernote content to Wordpres, etc. It is used by organizations.
• Buffer : Sets up your own social media updating schedule for managing multiple Facebook, Twitter and LinkedIn accounts.

            Furthermore, Google Analytics is widely used for tracking traffic, Content Marketer is used for increasing footfall to your site, Facebook Ads empowers you to put your content in front of those who are most likely to respond.

It is advisable to find your or organizational needs and acquire the suitable package of content marketing tools.

Benefits Of Content Marketing:

Content marketing provides several benefits that one could not simply ignore. Following are few benefits that business can gain with content marketing:

• Content establishes you as a thought leader
• It is cheaper them traditional form of marketing
• Increases visibility of your brand & sales
• Improves brand awareness and recognition
• Creates loyalty and trust, with both your current customers and prospects
• Helps you to build authority and credibility
• Positions your business as an expert in your industry
• Generates traffic to your site to improve lead generation
• Opens a channel of communication through social shares and comments
• Helps your customer move through the purchase decision more quickly
• Provides value with no strings attached

When you have a magnetic content for marketing, the audience will come automatically and there will be no need to engage in any high-pressure sales tactics to retain them. Businesses who would like to get ahead should use this powerful tool to strategize and execute carefully planned content marketing campaigns and reap the benefits. 

Sources:

1. http://www.business2community.com/infographics/8-hard-ignore-content-marketing-benefits-infographic-01038290#JvjyxOAtWwHMmiDj.97
2. https://en.wikipedia.org/wiki/Content_marketing
3. http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/
4. http://www.jeffbullas.com/2016/05/28/7-content-marketing-tools-need-successful/

Pre-Wedding Photo Shoot Poses That Every Couple Should Try

People meet, date each other, love and finally turn into life partners. Marriage is the most auspicious part of life and to make it memorable, couples are now willing to go an extra mile for selecting things right from their marriage venue to color-coordinating dresses and card-theme to honeymoon destination, etc. Now-a-days, the pre-wedding shoot has become a primary and essential concern for couples to capture their moments before they get hitched. It is advisable to be unique, natural and let your crazy side out to make your pre-wedding shoot full of fun and absolutely memorable. It's once in a lifetime shoot so, must do work over selecting attires, theme, location and photographer. Take a look at these few poses that are must for every loving couple:

1. Save The Date Idea

This idea has become very popular as couples choose to send invites over social media. Pick few dates that are closer to your love story and re-enact an iconic movie scene.

2. Tie-up In Each Others Love

It's right time to show that you guys are booked for each other. Go crazy because this time and feeling of your pre-wedding shoot won’t come back; choose some loving props and capture the moment in the lens.

3. Capture The Reflection Of Your Love

No matter what’s the location, just pour your heart and soul in every picture of your pre-wedding shoot to make it a memorable one. Try this pose to show your love for each other.

4. Show Your Power To Each Other

Men might think that they will always have an upper hand in the relationship so it’s right time to break their myth and make them realize who is the real boss. Take a clue from these out of the box pictures and get clicked in.

5. Capture The Fun Time

Do you love sports, adventure or games? If yes, then try something like this that can make you smile, laugh, scream and cry even after many years.

6. Say Your True Feeling

All set to enter the nuptial bond? If yes, then scout & plan the location and tell your partner what you truly feel for him; and pour this moment in the lens, you guys will really have fun.

The wedding is a lifetime affair and to make it unique start with a pre-wedding shoot and capture those precious moments that you’ve earned together or you’re planning to have. Shoot at different venues and mesmerize others with your love-story. This fun-filled couple photography is an inseparable part of wedding photography and has equal importance as the wedding pictures. So, just go crazy and click those poses that describe your love story the best.