Best Ways To Choose A Good SEO Company For Your Business Or Website

Getting high rankings in search engine results is not that easy as it seems. Ever since the inception of the internet, everyone is participating in the race of getting high ranks in this virtual world. And, when it comes to organic search results, nothing can work better than SEO techniques. Therefore, it is good to hire a reliable and trustworthy SEO company that can help your business grow by developing your digital brand and ensuring that you have a top-notch web presence. So, scroll down to get more information about DO’s and DON’ts while selecting SEO professionals, tools, etc.

The first thing that you have to measure is your SEO requirements. If you own a small-scale enterprise, you can go for freelance SEO professionals; for a middle-scale firm, you can outsource your SEO requirements and for blue-chip Company, you can have in-house SEO team.

Points To Ponder

Few points to keep in mind while selecting SEO consultants:

• SEO strategies they use to get high search result rankings
• Make sure they will provide you regular reports. The most common frequency is once /month, but some may share weekly reports. SEO reports should include a summary of activities, search traffic, search rankings and conversions.
• Do some homework and know about their clientele and results. If you failed to find, then you can assume that either they weren't able to serve big clients, or they don't have that level of competency.
• Google Algorithms play a vital role in SEO. These are crucial for long-term traffic growth. Google applies approx 500 algorithm updates/year to provide finer results for searchers. Thus, make sure that your consultants work in compliance with these golden rules.
• In order to save a ton of time and money, several tools are available. If your SEO company mention tools like Xrumer, SE Nuke or Bookmarking Demon, it is advised you to stay away.
• Determine, what types of SEO work they will prefer to do i.e. technical, on-page, off-page.
• If your consultant promises you #1 ranking every single time, beware! Because No SEO knows the exact Google algos and No one knows how Google Algos change.
• Different SEOs have different payment structure such as monthly, weekly or hourly. It is good to clarify how much and when you need to pay so that you can accordingly factor it into your budget.
• If you are hiring consultants or freelancers, find out which mode of communication they prefer and tell them yours.
• Make sure that your SEO stays tuned up with SEO news, they should be active in forums and other SEO communities.  
• “Which metrics do you track?” This is a really easy way to differentiate between experienced, successful SEOs and the rest.

SEO is a long-term investment. It’s going to take months before results. The aforementioned points will help you weed out dependable SEO companies and individuals. These points will help you decide if a particular SEO is worth hiring for your business as hiring SEO help can make or break your company. Setting future goals, getting multiple bids and examining predictors of the future are few things to ensure that you hire the right SEO.

Top Six Ways To Use Visual Content To Increase Conversion Rates In 2017

With this increasing competition, one has to remain au courant with industry trends and constantly optimize the customer experience to lower abandonment rates and amplify conversion rates. And, for doing this, you have to adopt modern and interactive mediums. One of the simplest ways to engage with your target audience directly and economically is using images and videos. Researchers have shown that adding an image to a Facebook brings 2.3 times more engagement. Statistics show that 74% of marketers use visual content for their marketing campaigns.

In the current scenario, visual content is in trend and widely utilized medium to impress audiences. It is proven that visual content draws more people and it is engaging. Analysts say that the use of visual content on web has sharply increased since 2007. From 2011-2015, the average time spent watching videos has increased from 21 minutes to 60 minutes. Snapchat and Instagram that are visual centric social networks, have seen massive growth in the same span. For marketers, visual content brings lots of opportunities to grab more traffic and turn visitors into their potential patrons.

Need Of Visual Content

Now a days, your audience don’t have time to read anymore; they would love to watch short video instead of reading long article. As it is scientifically proven that human being are visual learners and their brain process visuals faster. Visual content is the perfect medium for conveying your brand value and principles.

Followings are few major ways that were adopted to increase conversion rate in 2017:

1. Create A Visual Hierarchy On Your Website

Creating hierarchy will dictate users what to focus on first. For example, on New York Times website, you can easily find the most important news stories having larger font sizes or are accompanied by a picture.

Use pictures, colors and larger fonts to emphasize important part of your content.

2. Convey Emotions Through Visual Content

Human beings are empathetic and their subconscious mind feels accordingly to what their eyes see. Seeing a picture of happy person brings smile to our face and a sad image can ruin our mood.

For example: A person selling massage chairs that are used to relieve stress. To emphasize this, use an image of a person feeling bliss sitting on the chair.

3. The Key To Conversions Is Short Video

 Try to make your video short, simple and engaging. Users will not come back to your website only to see that lengthy and boring videos.

4. Use Video Testimonials

Visual Testimony of your brilliance is a smart way to tell users what you are. This tactic will bring an instant trust among your visitors.

5. Info Graphics

A combination of graph and data, an Inographics is the best way to convey a big amount of information in a precise manner.

6. Use Images And Show That There Are Real People Behind Your Business

Studies say that there are certain areas in the brain that are dedicated to respond to faces. Study done by Nielsen concludes that web surfers focus on human photos instead of text.

Ex. A website that deals in Brazilian and Caribbean art, increased conversion rate by 95% by adding the image of artisans along with their artwork.

So, these were the effective ways that were utilized to get benefits of visual content for increasing conversion rates in the year 2017.