How to do email Marketing Effectively?

Email marketing is the most effective and direct method to connect with your leads, nurture them, and convert them into customers. The below image is for reference:

Image courtesy of Data Mentors

Email marketing can be done by anyone, but we will discuss the keys to do it effectively. Followings are some features that one should keep in mind while doing email marketing.

1. List Building: A successful email marketing campaign starts with an email list full of qualified leads that are interested in your offerings. According to the CAN-SPAM Act, we cannot buy an email list; we have to build it. So, it is necessary to convert website visitors into subscribers. For this, subscription form can be used on the home page, blog page, or anywhere else.
2. Strong Content: Your message has equal importance in marketing. So, make the content- images and text- inviting and attractive. Every reader should feel that it is designed for him/her. Say what is needed and provide links for more information. Make sure that the email builder is not just easy to use but helpful in creating mails with HTML tags and template based emails.
3. Timing and Automation: Successful email marketing requires you to send the right message to the right people and at the right time. So, keeping the information up-to-date to make sure that the subscribers receive email according to their interests, stage in the customer journey, and other factors like gender should be seamless with Email Marketing tool.
4. Analytics: When we run a campaign, it is important to evaluate the performance to make improvements. A few parameters are:

• Subscriber Data- New subscribers and unsubscribes
• Performance of your email- This can be tracked using Google analytics or if your email marketing tool has its own reporting system. I do this with Pabbly Email Marketing.
•  A/B testing : To determine the optimal form, placement, etc.
• Campaign Performance- How many clicks, how many opens, etc.

So, these are the main factors that one should look in the email service provider tool. I used Pabbly Email Marketing and satisfied with the features that are mentioned above. Other beautiful features that I would like to share are:

Pricing: The tool is the cheapest available tool in the market. See the price comparison of Pabbly with Aweber and other email service providers.

SMTP: Similar to MailChimp, Pabbly Email Marketing has its own in-built SMTP that can be used to send emails. In addition, it has a feature called “SMTP Routing” that enables the user to send promotional, relational and transactional emails using a range of SMTPs (50+). And, it doesn’t charge anything for connecting external SMTPs. Below is a few SMTPs that are supported by it

Sending Limit: There is no limit on the number of email sending.

Mobile Responsive: Making your email mobile-friendly is crucial as a large number of emails are opened on mobile devices. With Pabbly, it is easy to use email template that gets easily fixed on mobile screens.

Easy campaign creation and automation comprising templates and workflows.

Integration: Quite easy to integrate with software like Elementor, Calendly, Convertful, Leadpages, OptinMonster, Ninja Forms, etc.

Few Other Features:

Other features that can help to get better email delivery, engagement and conversions.

I would suggest using Pabbly Email Marketing. The reason being it comes for free for one month in which you can try it to the fullest as there is no restriction on features. And, if you upgrade it to other plans depending on your subscribers’ list it is quite affordable.

A Blog that can be read to know about the available cheap email marketing services in the market.