Top Six Ways To Use Visual Content To Increase Conversion Rates In 2017

With this increasing competition, one has to remain au courant with industry trends and constantly optimize the customer experience to lower abandonment rates and amplify conversion rates. And, for doing this, you have to adopt modern and interactive mediums. One of the simplest ways to engage with your target audience directly and economically is using images and videos. Researchers have shown that adding an image to a Facebook brings 2.3 times more engagement. Statistics show that 74% of marketers use visual content for their marketing campaigns.

In the current scenario, visual content is in trend and widely utilized medium to impress audiences. It is proven that visual content draws more people and it is engaging. Analysts say that the use of visual content on web has sharply increased since 2007. From 2011-2015, the average time spent watching videos has increased from 21 minutes to 60 minutes. Snapchat and Instagram that are visual centric social networks, have seen massive growth in the same span. For marketers, visual content brings lots of opportunities to grab more traffic and turn visitors into their potential patrons.

Need Of Visual Content

Now a days, your audience don’t have time to read anymore; they would love to watch short video instead of reading long article. As it is scientifically proven that human being are visual learners and their brain process visuals faster. Visual content is the perfect medium for conveying your brand value and principles.

Followings are few major ways that were adopted to increase conversion rate in 2017:

1. Create A Visual Hierarchy On Your Website

Creating hierarchy will dictate users what to focus on first. For example, on New York Times website, you can easily find the most important news stories having larger font sizes or are accompanied by a picture.

Use pictures, colors and larger fonts to emphasize important part of your content.

2. Convey Emotions Through Visual Content

Human beings are empathetic and their subconscious mind feels accordingly to what their eyes see. Seeing a picture of happy person brings smile to our face and a sad image can ruin our mood.

For example: A person selling massage chairs that are used to relieve stress. To emphasize this, use an image of a person feeling bliss sitting on the chair.

3. The Key To Conversions Is Short Video

 Try to make your video short, simple and engaging. Users will not come back to your website only to see that lengthy and boring videos.

4. Use Video Testimonials

Visual Testimony of your brilliance is a smart way to tell users what you are. This tactic will bring an instant trust among your visitors.

5. Info Graphics

A combination of graph and data, an Inographics is the best way to convey a big amount of information in a precise manner.

6. Use Images And Show That There Are Real People Behind Your Business

Studies say that there are certain areas in the brain that are dedicated to respond to faces. Study done by Nielsen concludes that web surfers focus on human photos instead of text.

Ex. A website that deals in Brazilian and Caribbean art, increased conversion rate by 95% by adding the image of artisans along with their artwork.

So, these were the effective ways that were utilized to get benefits of visual content for increasing conversion rates in the year 2017.